With a body as killer as actress-model Emily Ratajkowski‘s, no wonder she’s constantly in ʙικιɴιs. A self-described “beach baby,” Emily founded her own swimwear line, Inamorata, in 2017.
The Gone Girl actress had already gathered a healthy Instagram fan following on her personal account, EmRata, which was a lot easier to spell than her last name. Her business-savvy side kicked in when she realized that she could wear a Sєxy swimsuit to the beach or on vacation and get free advertising for her swimwear label just by tagging it.
“The thing that people don’t realize about being a model, an actor, and celebrity influencer, is that you see a ton of contracts. I became really good at doing deals,” Emily told Forbes in 2020 after being named to the publication’s “30 Under 30” list for her influencer-entrepreneurship.
FLORAL FUN
The swimwear tycoon showed off a Sєxy blue, green and black floral string number while lying in the sand along a European shoreline on September 27, 2022. Emily also showed off her light snack atop her beach towel consisting of canned sardines and a halved pomegranate. No wonder she maintains such an amazing ʙικιɴι body!
She went on to explain how showing off her swimsuit figure in licensing and partnership deals only resulted in a small percentage of profits, which spurred her to start Inamorata.
“Now it’s a pretty common understanding: building out your Instagram is building a brand,” she added. “People weren’t thinking that way three years ago. And I was like, ‘I already had built a brand with EmRata, but now I want to change this into something where I’m not waiting to do collabs. I have my own products that I’m selling.’”
SIZZLING
Emily uploaded a sizzling pH๏τo of herself via her Instagram Stories wearing a leopard-print two-piece.
ʙικιɴι HAIRCUT
Emily told fans she was about to head down to the beach in TikTok video where she rocked a Sєxy red ʙικιɴι while giving herself a bathroom haircut.
Instagram post while wearing a print ʙικιɴι, Emily stunned fans by revealing her very adult-looking body was that of someone barely a teenager.
“I used to like showing people this pH๏τo of me at 14 to prove that my body is natural. Now I’m a little sad it exists at all. I was just a kid in this picture, and I wish the world had encouraged my 14-year-old self to be more than just my body,” Emily began in the caption.
“All of that said, I do still feel like I’ve been empowered through my body and my Sєxuality via modeling and platforms like Instagram. Luckily, I have discovered the parts of me that are so much more important than ‘Sєxiness.’ But if you’re a 14-year-old girl reading this, don’t worry about any of that for now. Read lots of books and know that what you see on Instagram is just a very small fraction of complete and beautifully complex human beings,” she advised.
TINY TOP
The Gone Girl actress caught some rays during at the beach wearing an itty-bitty turquoise blue ʙικιɴι from her own swimwear label. Two months later, Emily would reveal she was pregnant with her first child with then-husband Sebastian Bear-McClard.